The Shift from SMS to RBM: What Collections Teams Need to Know
WEBINARS /
SMS has been a key communication tool in collections for years, but messaging is evolving. Rich Business Messaging (RBM) is set to transform traditional SMS, offering a more secure, branded, and interactive experience. You may know Rich Communication Services (RCS) from personal messaging — RBM is the business version, designed for enterprise customer conversations.
With higher engagement rates, real-time tracking, and richer content, RBM is designed to build trust and improve customer response—without increasing costs. Last month, we explored the untapped potential of SMS in collections and how businesses can optimise their messaging strategies.
Now, we’re shifting the focus to RBM—what it is, how it works, and what collections teams need to prepare for as this technology becomes the new standard.
In 30 minutes, we will explain:
What RBM is and how it differs from traditional SMS
How RBM and SMS will work together
Why collections teams should care—higher engagement, better tracking, and increased recovery rates
How AI and automation enhance RBM for even better results
What your team needs to do to prepare for the move from SMS to RBM
With 95% device coverage by January 2025, RBM is becoming the new standard in digital engagement—now is the time to understand how it will impact your collections strategy.
As messaging technology advances, staying ahead is key. Don’t get left behind as communication evolves—join us to learn how RBM can enhance your collections strategy
Everything you need to deliver great customer experiences and business outcomes
