What is AI in Customer Communications?

AI in customer communications is using the power of AI to improve how business engages with customers in a manner that improves business performance, customer engagement, and customer experience

AI is already helping companies of all shapes and sizes drastically improve the way they do business. Nowhere is this more evident than in customer communications.

Chatbots and Messaging

Over the last few years chatbots have become more pervasive, especially in the area of business messaging. Rather than calling customers or firing outbound SMS messaging, chatbots are being used to manage the initial customer engagement, whether that is inbound or outbound. They take the pressure off agents by handling the high volume-low value customer conversations 24/7.

The business impact of chatbots will come in the form of accelerated responses to customer queries, savings in time in attending to customer service calls, and drastic productivity improvements in rendering customer service. In fact, IBM estimates that chatbots can cut down resolution times from 38 hours to under 5.4 minutes for tier q inquiries. Customer service agents, who are offering live support to customers, will also be able to bank on the intelligence of chatbots to provide contextually correct assistance.

Machine Learning

Adding Machine Learning takes chatbot engagement to the next level. Machine learning, like in Webio’s propensity guidance, analyses customer conversations in real-time to predict the conversation outcomes based on the current and historical conversations. So, the business is managing each conversation on an individual basis and using data to guide the conversation to the next best action.  Whether that is taking a customer payment, confirming a promise to pay, or identifying a vulnerable customer and routing to highly skilled agents to manage the conversation.

(https://www.forbes.com/sites/forbestechcouncil/2019/04/24/using-machine-learning-to-improve-customer-service/)

The Webio platform's AI-driven customer engagement solution uses the power of conversational AI to automate and blend chatbot and live agent-customer conversations in any messaging channel at scale.

By orchestrating every element of millions of customer conversations, we have the knowledge, experience, and technology to take what you are doing today and make it even better.

 

 

 

Everything you need to deliver great customer experiences and business outcomes

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METRICS WE’VE ACHIEVED

52%
Uplift in Payment Arrangements
42%
Increase in Agent Productivity
57%
Decrease in Operational Costs
48%
Increase in Customer Engagement

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