The main differences between these two versions are seen in features, scale, cost and integration capabilites.
→ For small businesses and SMEs
WhatsApp Business provides basic features to help businesses communicate with their customers and manage their online presence. Some of the key features of WhatsApp Business include:
→ Paid Usage
→ Enterprise-grade solution for large organisations
WhatsApp Business API offers more advanced features and tools, including:
To learn more about WhatsApp chatbots and WhatsApp Business for customer service, see: