WhatsApp Business vs WhatsApp Business API

WhatsApp offers two separate solutions for businesses: WhatsApp Business and WhatsApp Business API.

The main differences between these two versions are seen in features, scale, cost and integration capabilites.

WhatsApp Business

→ Free
→ For small businesses and SMEs

WhatsApp Business provides basic features to help businesses communicate with their customers and manage their online presence. Some of the key features of WhatsApp Business include:

Automated messages
Quick replies
Business profiles
Messaging tools

WhatsApp Business API

→ Paid Usage
→ Enterprise-grade solution for large organisations

WhatsApp Business API offers more advanced features and tools, including:

Automated messages
Chatbots
Multi-agent support
Data and analytics
Integration with third-party applications

To learn more about WhatsApp chatbots and WhatsApp Business for customer service, see:

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WhatsApp Business vs WhatsApp Business API

WhatsApp offers two separate solutions for businesses: WhatsApp Business and WhatsApp Business API.