WhatsApp Business vs WhatsApp Business API

WhatsApp offers two separate solutions for businesses: WhatsApp Business and WhatsApp Business API. 

The main differences between these two versions are seen in features, scale, cost and integration capabilites. 

WhatsApp Business 

→ Free
→ For small businesses and SMEs 

WhatsApp Business provides basic features to help businesses communicate with their customers and manage their online presence.  Some of the key features of WhatsApp Business include: 

• Automated messages 
• Quick replies 
• Business profiles 
• Messaging tools 

WhatsApp Business API 

→ Paid Usage
→ Enterprise-grade solution for large organisations  

WhatsApp Business API offers more advanced features and tools, including: 

• Automated messages 
• Chatbots 
• Multi-agent support 
• Data and analytics 
• Integration with third-party applications 

To learn more about WhatsApp chatbots and WhatsApp Business for customer service, see: 

• WhatsApp Business or WhatsApp API? Which is Right for You? 
• Webinar: How WhatsApp for Business Will Change Customer Engagement in Your Business  
• Webinar: WhatsApp is 5 Times More Effective at Generating Inbound Customer Engagement