A new report by GlobalWebIndex highlights changes in consumer behaviour during the coronavirus pandemic. In a global survey of over 13,000 consumers, conducted between 16th-20th March, GWI found that 95% of consumers are spending more time on in-home media consumption. Unsurprisingly, there’s been a marked increase in watching news coverage, with two in three global consumers spending more time doing this activity.
Across the 13 countries involved in the survey, over 50% are watching more streaming services, 45% are spending more time on messaging services, and almost 45% are devoting more time to social media. Interestingly, over 10% also say they are creating and uploading videos.
Elsewhere, the report notes that views on advertising are polarised. When asked if brands should carry on advertising as normal, just over a third agree, just over a quarter disagree and just over a third aren’t sure. Gen Zs (38%), men(39%) and the higher income group (39%) are the most likely to agree that advertising should continue as normal