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Will Webchat and Messaging Replace the Contact Centre?

When the U.S. Consumer Financial Protection Bureau created the Fair Debt Collection Practices Act in 1977, there were no cell phones, no Internet, and certainly no webchat. The rules laid out at the time focused primarily on when collection agencies could contact a consumer on a landline. (Remember those?)

To say a lot has changed over the last four decades would be an understatement. Eventiually, the Consumer Financial Protection Bureau (CFPB) got around to updating the law. On 30 November 30 2021, new rules went into effect that allowed debt collectors to message consumers via text and social media.

While many companies are already using collections chatbots on their websites, these new allowances for SMS messaging and debt collection heralded a game-changer. The question all contact centres asked was: "Will all of this increased activity in webchat and conversational texting for digital debt collection lead to the demise of the contact centre as we know it?"

The simple answer is yes...and no. Let’s discuss.

Phone calls are so last decade

The days of the 800-number are, well, numbered.

Today, everybody has a cell phone. They’re just not using it to talk, instead, they’re texting, instant messaging and social media’ing. This is how the new generation prefers to communicate with friends, family, and also with the companies they do business with.

According to Outgrow, 56% of people would rather engage in webchat or text messaging than speak to a customer service representative on the phone. They prefer instant gratification and a printable transcript to waiting on hold and being recorded.

On the outbound side, collections specialists know all-too-well that people rarely answer their phones. But a well-timed chat message popping up has a 209% higher response rate. Plus, 60% of customers read it within five minutes.

This is great news for contact centres, collection companies and teams using conversational messaging for customer engagement, especially if they’re using both conversational messaging and webchat capabilities. While fewer agents will be needed thanks to automation, those agents will be able to handle higher-level escalations in a more focused and less stressful manner.

Chatbots don’t sleep! And they’re never rude.

While the new FDCPA laws have restrictions on what time and how often you can message a debtor, that debtor can respond via webchat or text whenever they want, 24/7.

And when it comes to debt collection, most people find it less embarrassing and uncomfortable to converse via messaging, whether that is a chatbot or an agent, than over the phone. Adding automation and chatbots lead to a reduction in overall agent expense, an increase in collections received, and a better customer experience

Juniper Research reported that chat technology will save businesses $8 billion dollars by 2022 and more than2.5 billion customer service hours by the end of 2023. In addition to cost savings, companies using webchat and messaging technology for conversational customer engagement also experience higher levels of customer satisfaction, as AI-powered chatbots are more knowledgeable and have no capacity to be rude or react emotionally. And you can also factor in the ability for customers to switch from webchat to messaging to keep the conversation going. 

That makes webchat and messaging a win-win!

Chatbots rule! But they’ll never replace humans. Not completely, anyway.

Despite the changes to the Fair Debt Collection Protection Act that will inevitably lead to more and more chatbots, there will always be a need for real, live customer service agents.

Older generations still want to “talk to a human” and many don’t understand or even trust technology. And there are some conversations that will still require a higher level of person-to-person interaction. 

Contact centres of the future will be smaller with fewer people. But they will also be better equipped to handle customers thanks to the use of chatbots.

Conclusion

So, yes, the contact centre will ultimately survive. It certainly won’t look the same or have as many employees. But those that remain will be armed with better tools, more time, and can rely on a lot of help from chatbots in starting and managing those difficult customer conversations. 

Want to achieve better customer conversation outcomes? Consider using AI to automate and blend chatbot and contact centre technology. We can show you how. Contact us today!

 

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